How Much is My Ticketing and Reservation System Really Going to Cost?

One of the most common questions we hear is around the price of a reservation system. Before we dive into the numbers, allow me to provide some context. The ideal ticketing and reservations system built for ground travel operators, is flexible, scalable and always improving. It will expand to your growing business. This also means that if you’re running a smaller or medium sized operation, you can be assured that you will pay a relative price. If you run a larger operation, you can benefit from a lower rate. No matter what stage your business is in, a top-notch ticket management platform will adapt to the size of your operation.


With that said, the price of a ticketing and reservation system can vary significantly depending on what features you need. Many standard systems just include a basic ticket booking platform. A more advanced solution can offer additional features and opportunities to earn other streams of revenue. These features can include revenue management, mobile sales, seatmaps, scanning, loyalty and more.

How much does a ticket management system cost?

Most ticket management software companies offer an upfront fee and a price per ticket booking. Some companies will hide their price by stating their software is free, but then charge a higher fee per ticket.  In general, per ticket fees can range from $0.25 to $2.25 per ticket. For lower ticket priced operators, fees can range from 1-3% of revenue. For larger organizations there may be an implementation fee depending on how they choose to customize the platform for their operation.

Additional fees that are part of a digital ticket management system include:

  • Credit card processing fees of 2-3% + transaction fees (depending on volume)
  • Mobile scanning device the driver will use to validate tickets (if applicable) - $85/unit approximately. Custom devices can be much more expensive but typically offer bulk discounts.

While an investment in a cloud-based ticket management system will likely involve an ongoing monthly cost, it is still more cost-effective to use an out-of-the-box system, versus building it yourself. Making the right choice early on can save you hundreds of thousands of dollars over time.


Customizable Features That Can Be Included in a Ticket Management Solution

smart investment with sticky note on winner piggy bank as conceptA high-quality ticket management system will offer you the option to include:

  • A mobile responsive booking engine
  • Revenue management features
  • Real-time reporting
  • Customer intelligence
  • Ongoing feature releases
  • Loyalty
  • Scanning
  • Third Party Selling
  • Scheduling Tools 

While all of these prices can vary, I hope this article gives you a sense of what to expect when sourcing a ticketing and reservations platform to grow your business.   

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